Rustica approached us with a request for a branded packaging structure that could ship a dozen cookies. The new package needed to keep freshly-baked cookies intact, while displaying the brand in a more modern way than they had in the past. The end design was a double-walled box with a branded sleeve. The box was then shrink-wrapped to keep the cookies fresh and eliminate the need for another shipping box.
Inserts were created for various occasions. Senders could choose from messages like "Happy Day!", "Nice Work!" or "Super Sorry." , as well as holiday-themed inserts.
The labels developed were then applied to the rest of the packaged baked goods sold in-store and at local grocers.